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Changing the Conversation. Driving Real Growth.

SHIFT THE FOCUS CONFERENCE

October 28-29, 2025

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WHY WE'RE SHIFTING THE FOCUS

Too often, success conversations focus on barriers instead of possibilities. Shift the Focus changes that—equipping leaders with tools, connections, and strategies to grow, scale, and lead with impact. This isn’t just about learning; it’s about securing funding, building partnerships, and turning ideas into action. Whether you’re a small business owner, nonprofit leader, or community visionary, it’s time to stop surviving and start thriving—together.

MEET THE CHANGE MAKERS

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Brian Gerard Armstrong Supervising Deputy Attorney

California Department of Justice

Will Jackson

VP, Small Business Access

US Bank

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Salena Pryor 

President

Black Small Business Association of CA

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Dr. Kay Powell

CEO

Speedy Taxes USA

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Everett Sands

CEO

Lendistry

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P. Anthony Thomas

Managing Partner

The Thomas Advocacy Group

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Heather Luzzi

Director

Sacramento Office

Small Business Administration

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Monica Haulman

Associate Director of Programs

Sacramento Region Community Fund

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Salena Pryor

President

Black Small Business Association of CA

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Gabriel Garcia

Partner

Feldesman, LLP

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Katherine Dunn

Founder

Kat The Course Builder

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Paul Ratner

Vice President - Sales

Marble Bridge Funding Group

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Matthew Zweier

Business Outreach Manager

California Department of General Services

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Salena Pryor

President

Black Small Business Association of CA

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Sergio Renteria

Keystone Solutions Insurance Services

Producer

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K. Patrice Williams, J.D. 

Founder/CEO

BrandGov

Additional speakers will be added -  check back for more updates.

SUMMIT WORKSHOPS

Dive deep into targetted sessions including:

Nonprofit Basics - Building in Compliance

What Makes You Fundable?

Financing the Future - Unlocking Capitol for Underserved Communities

Winning Government & Corporate Contracts - What You Need to Know

Roll your sleeves up and get to work in mini-sessions including:

Winning State Contracts: Cal eProcure, Industry Searches and Proposals

Business Financial Literacy

Coalition Building for Bigger Impact

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Marketing for the 21st Century

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$197

General Admission:

Get everything you need to learn and implement with the Vault + Summit access.

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Full Virtual Summit Access ($197 value)

12 Months of Growth Vault Access ($1,164 value at $97/month)

Summit Replay Library ($97 value)

Exclusive Networking – Connect with entrepreneurs, funders, and leaders inside the private 3R Facebook Group.

Total Value: $1,458
Your Price: $197

$297

VIP Access:

For serious business owners: your $297 session alone covers the full ticket cost—everything else is a bonus.

1:1 Strategy Session with a BSBA Expert ($297 value)

VIP-Only Q&A Access

Everything in General Admission PLUS:

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Total Value: $1,755+
Your Price: $297

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