
Changing the Conversation. Driving Real Growth.
SHIFT THE FOCUS CONFERENCE
October 28-29, 2025


WHY WE'RE SHIFTING THE FOCUS
Too often, success conversations focus on barriers instead of possibilities. Shift the Focus changes that—equipping leaders with tools, connections, and strategies to grow, scale, and lead with impact. This isn’t just about learning; it’s about securing funding, building partnerships, and turning ideas into action. Whether you’re a small business owner, nonprofit leader, or community visionary, it’s time to stop surviving and start thriving—together.
MEET THE CHANGE MAKERS

Brian Gerard Armstrong Supervising Deputy Attorney
California Department of Justice
Will Jackson
VP, Small Business Access
US Bank

Salena Pryor
President
Black Small Business Association of CA


Dr. Kay Powell
CEO
Speedy Taxes USA

Everett Sands
CEO
Lendistry

P. Anthony Thomas
Managing Partner
The Thomas Advocacy Group

Heather Luzzi
Director
Sacramento Office
Small Business Administration

Monica Haulman
Associate Director of Programs
Sacramento Region Community Fund

Salena Pryor
President
Black Small Business Association of CA

Gabriel Garcia
Partner
Feldesman, LLP

Katherine Dunn
Founder
Kat The Course Builder

Paul Ratner
Vice President - Sales
Marble Bridge Funding Group

Matthew Zweier
Business Outreach Manager
California Department of General Services

Salena Pryor
President
Black Small Business Association of CA

Sergio Renteria
Keystone Solutions Insurance Services
Producer

K. Patrice Williams, J.D.
Founder/CEO
BrandGov
Additional speakers will be added - check back for more updates.

SUMMIT WORKSHOPS
Dive deep into targetted sessions including:
Nonprofit Basics - Building in Compliance
What Makes You Fundable?
Financing the Future - Unlocking Capitol for Underserved Communities
Winning Government & Corporate Contracts - What You Need to Know
Roll your sleeves up and get to work in mini-sessions including:
Winning State Contracts: Cal eProcure, Industry Searches and Proposals
Business Financial Literacy
Coalition Building for Bigger Impact

Marketing for the 21st Century

$197
General Admission:
Get everything you need to learn and implement with the Vault + Summit access.
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Full Virtual Summit Access ($197 value)
12 Months of Growth Vault Access ($1,164 value at $97/month)
Summit Replay Library ($97 value)
Exclusive Networking – Connect with entrepreneurs, funders, and leaders inside the private 3R Facebook Group.
Total Value: $1,458
Your Price: $197
$297
VIP Access:
For serious business owners: your $297 session alone covers the full ticket cost—everything else is a bonus.
1:1 Strategy Session with a BSBA Expert ($297 value)
VIP-Only Q&A Access
Everything in General Admission PLUS:
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Total Value: $1,755+
Your Price: $297


